Decibel Insight

Attribution Heatmap

Attribution Heatmaps allow users to get a much better view of the clicks that take place on a website. Not only do these heatmaps show the number of clicks, but they are also all assigned to a piece of content, meaning they work across dynamic websites that include drop-down menus. Simply hover over the small square in the top right-hand corner of a piece of content to see the number of clicks that it has received, along with the percentage of the total number of clicks that have taken place on the whole page, while you can also see the Session Replays of users clicking this piece of content by clicking Show Visitors. Each attribute will also have a number next to it, displaying where it ranks in total clicks on the page. They will also show the number of goals achieved for that piece of content, and if those goals have achieved any value.

You can also select to ignore these clicks using the respective Ignore button which will re-draw the Heatmap excluding these clicks.

Attribution Heatmaps are available for clicks, touches on touch-enabled devices, hover, goals achieved per piece of content and the value of each piece of content if this has been configured in goals

Attribution Heatmap Options

Clicking Heatmap Type from the top menu allows you to change the type of Heatmap that you are viewing, along with providing a number of options.

Data allows you to choose the type of your selected Heatmap. For Attribution Heatmaps, you can choose Click, Touch, Hover, Goal and Value as mentioned above.

The option below Key allows you to select whether you wish to show/hide the Attribution table at the bottom of the Heatmap. 

Theme meanwhile, allows you to configure the attribution colour. The colour scale is automatically set to multi-colour, but this can be configured when creating the Heatmap. When using multi-colour, the closer to blue a piece of content, the less clicks it has received, and the closer to red, the more it has received. If you decide to use one colour meanwhile, the less transparent a piece of content is, the more clicks it has received. 

Scrolling to the bottom of the Heatmap will also display a table showing the total number of clicks per element, ordered by the most popular. The element names are taken from the ID of the link, or from a parent ID. If no ID is present, then the Decibel Insight script will generate a random ID for the link, which it will also display in the table. If two elements are showing the same ranking and the same number of clicks, this is usually due to the fact that they are both directed to the same link, have no ID present, and are in the same structure, often found quite close together, which results in the Decibel Insight script generating the same ID for these elements. This can easily be avoided by simply adding an ID to the elements. If you see that an element in the Heatmap table is greyed out, this is because the element in question is no longer present on the page.

Out of the box, the Attribution Heatmaps will display clicks for anchor links, and input types of submit and button, along with buttons that contain HTML IDs. You can configure the Attribution Heatmap Selector to track clicks on other items using a selector, however, the items in the specified selector must either be an anchor link, input type of submit or button or match the added selector such as button and have an ID. If the element doesn't have at least one of these criteria, it will not be collected and adding a selector to the Attribution Heatmap Selector will not result in Decibel Insight collecting clicks for this element.

Viewing Session Replays of Clicks

You can see all of the Session Replays of users who click on a particular element of the page by hovering over the number by the element that you are interested in and clicking the Show Visitors button.

This will show you a list of all of the Sessions that clicked on the relevant piece of content, and you can click the Play button next to a relevant session to see the Session Replay for that visitor.

Exporting Attribution Heatmaps

Attribution Heatmaps can be exported as PNG, CSV or JSON files using the Export feature, while you can also export sessions data when using Boundary Mode.

Attribution Table

The 'Show attribution table' option allows you to see all the elements within the page with their assigned di-id's. The table is ranked by default according to the number of click data for the given date range with the numbers representing the order in rank itself.

Decibel has two criteria's when it comes to what we show in the ranking list;

- one criterion is if the element is visible in the current page

- the percentage of clicks that the elements represent are within the 90% percentile which we then show regardless if the element is present or not.

The numbers of clicks that an element should have in order to be shown in the table, is shown at the bottom of the ranking table