By aggregating user behavior, behavioral heatmaps facilitate engagement analysis and give an at-a-glance metric on user interaction with a particular page. You will be able to view different types of behaviour to give you a scope on where in your site has the most/least responsiveness, showing you where users engage on your site.
What are Behavioral Heatmaps?
Behavioral heatmaps are a way to visualize on-page user behavior. We capture key behaviors that indicate engagement and frustration on a page and project this information on a heatmap.
What behaviors can you map?
Behavioral heatmaps from Decibel visualize four key behaviors;
- Birds nest - Bird’s nest behavior refers to when a user rapidly shakes their mouse around, leaving a jumbled mouse trail that, resembles a bird’s nest - and denotes frustration or confusion.
- Responsive - repetitive clicks on the same area of the page with a short time interval between them. This usually signals frustration because the user doesn't have time to check the change caused by his click (A typical case can be a date picker, where the user has to click many times on an arrow to change the month)
- Unresponsive - multiple clicks on an element with no response from the element, where the behavior falls on an unresponsive element, like a paragraph of text or an image
- Slow response - repetitive clicks on the same area of the page, with a long time interval between them. This typically signals engagement
- Reading - refers to when a user directly follows the content they are reading on a website or app with their mouse, denoting an engaged user experience.
- Select and copy - shows the areas of text where users mostly select or copy a text on a page
- Any - illustrates all the user behaviors mentioned above