Creating Funnels

Funnels can simply be created by clicking the Add Funnel button on the blue bar at the top of the page. From here you can assign a name to the Funnel as well as adding your specific filters by clicking the Add Filters button. You can re-arrange the order of the funnel by simply clicking and dragging a filter up or down. Filters can be edited and deleted by clicking the respective buttons, while you can also name the steps of the funnels by clicking the Rename button, and once you are happy with the filters and their respective order, click Create Funnel. Just like segments, Funnels are retrospective so you don’t have to wait for new data to come in after creating one.

Please note: Funnels are limited to a maximum of ten steps.

There are four types of Filters that you can currently add to Funnels, while these have a number of options.

Options

When adding Filters, a number of Filter criteria will represent you with a number of options, such as the following:

• One of – Refers to one of the following selected. The input box below this will allow you to search for specific pages, and you can select one or multiple of these. By selecting one of and a number of pages, this would mean that the user only had to reach one of the pages selected to meet this criteria.
• Matches regex – Here you can use a regular expression to define the criteria, and if the user matches, they will be part of the segment.
• Contains – A simple contain criteria. For example, if you wanted to see those users who have viewed the Decibel Insight blog, the structure of the blog posts is the following: www.decibelinsight.com/blog/Changelog-updated-filter-menus-more. You could simply put “blog” into the text box having selected Contains and all users who viewed a URL containing “blog” will match this criteria.

Filters

Please note: Funnels do not have to start with an Entry page and finish with an Exit page, these are optional. Every filter could be Pages viewed or Goal, meaning users in the funnel could have visited pages before entering the funnel, and could have visited pages after reaching the final page of the funnel.

• Entry page – The page that the user entered the website on. This can only be used as the first step of a funnel, but is not mandatory.
  • Options: One of, Matches regex, Contains
• Exit page – The page that the user exited the website from. This can only be used as the final step of a funnel, but is not mandatory.
  • Options: One of, Matches regex, Contains
• Goal – If the user achieved or did not achieve a particular goal.
  • Options: One of, Matches regex, Contains
• Pages viewed – The pages that the user viewed in the funnel.
  • Options: One of, Matches regex, Contains