Goals are events that occur within a visitor's journey that bring them closer to the purchase of a product or service. Goals may optionally have an attached value (the value of the products or services the visitor purchased).
An example of a goal may be downloading a whitepaper, viewing a video, completing a contact form, registering for an account, making a purchase, or interacting with a specific piece of content.
Once created, goal data can be seen using Segments.
Goals can be created by going to Settings > Goals from your Decibel Insight account. Click the Add Goal button where you will presented with the following screen.
You will need to assign a name to each goal that you create, while a description is optional. You can also change the status of a visitor based on goals they achieve through the Change status to drop-down menu. For example, on an e-commerce website, the “Add to Basket” goal may have a status of “Engaged”, while the “Checkout” goal would have a status of “Converted”.
You can then select the Integration method which determines how the goal is triggered, where you will see the following options:
Goals can also be triggered by Rules when a certain condition is met, such as viewing a specific page, spending a certain amount of time on the website, or making a return visit to the website.
You can find the relevant goal code for any goals that you have created by going to Settings > Goals and clicking the Show integration code button (below).
When triggering through the API call, you can also pass a value along with the goal, such as in the example below which is being triggered when a particular element on the page is clicked:
To edit a goal, simply click the Edit icon next to the relevant goal (above), where you will presented with the same option as when you were creating the goal.
To delete a goal, simply click the Delete icon (above) on the Goals dashboard next to the relevant goal that you want to delete.