Decibel Insight

Adobe Analytics



Our Adobe Analytics integration allows you to ingest segments created in Adobe Analytics and use them in Decibel in the same way you would use regular segments created in Decibel. Adobe segments may be applied as filters to any of our reports, and session replays in Decibel may be accessed directly from Adobe Analytics. 


The following must be made available in Analytics to successfully enable the integration. 

Setup in Adobe Analytics

You will need to make available one eVar for the integration with Decibel, this eVar is used to populate with a session ID from Decibel during a user's session. There are several ways in which an eVar may be populated, which is explained further in Populating the eVar.

Once you have provisioned an eVar, you will need to create a technical user account with Web Services Access in the Adobe Enterprise Dashboard. We recommend using a dedicated technical user account as opposed to a named user account, to avoid any interruption to your integration. However, you may use a named user with the correct permissions, if accounts are limited. 

If you have SSO enabled in Adobe, please reach out to your Adobe CSM our Adobe Client Care who can help assist getting API access provisioned for you.

Creating the eVar

You will need to create a dedicated eVar which will be populated with the Decibel Session ID. eVars may be created in Analytics by going to Admin > Report Suites. From there, choose Edit Settings > Conversion > Conversion Variables

The eVar must be created as follows:

Populating the eVar 

For the integration to come together, you will need to populate the eVar with our Session ID. There are several ways in which this can be done, which are determined by the chosen Request Type in Decibel.

The Default request type provides a convenient mechanism that requires no additional work. Decibel will automatically make an additional beacon during a session call using method to send the Session ID. For customers who are limited in the number of beacon calls they can make or who depend on the default bounce rate metric from Adobe Analytics, you will want to consider using the Manual approach outlined below.

The Manual Request type allows for maximum control over how the eVar is populated. You will need to ensure that you implement the population of the eVar via your tag manager in order to ensure that the integration is fully activated. Below are some common examples of how this can be achieved. 

via Adobe Launch 

Using Adobe Launch is the easiest way to activate the population of the eVar. 

  1. Create a new Data Element in Launch
    • Name: Decibel Session ID
    • Extension: Core
    • Date Element Type: Custom Code
    • Storage Duration: Session
    • Open editor and paste the following code:
      • if (sessionStorage && sessionStorage._da_da_sessionId) { return 'di-xxxxx-' + sessionStorage._da_da_sessionId; }
    • Make sure to replace the xxxxx with your Decibel Property ID.
    • Save
  2. Link the Data Element to the eVar
    • Go to Extensions in Adobe Launch
    • Configure your Adobe Analytics Extension 
    • In the configuration accordion, expand the Global Variables
    • Choose your designated eVar and Set As 
    • Beside the value text box, click the Data Element browser icon and choose Decibel Session Id
    • The following value should now be populated: %Decibel Session Id%
    • Save
  3. Publish changes.

The Decibel Session ID will now be populated as part of the initial beacon call to Adobe Analytics. 

via other Tag Management Systems 

In order to ensure that the eVar is sent as part of the initial beacon call, you will need to implement the Integrate Module from Adobe Analytics. Using the linked guide, please follow the steps explaining the Integrate Module implementation.  

Once you have implemented the Integrate Module, you will want to modify the implementation to add custom code from Decibel which will make use of the Integrate Module and ensure your eVar is populated.  

Please reach out to our support team to obtain a copy of the necessary code.

Locating the API Access Information

In the Adobe Analytics top menu, click Admin and then Analytics Users & Assets.

Locate the account that you would like to integrate with Decibel, you need to ensure that they have Web Service Access. Once you have identified the account from the list, click on their name and you will see the following screen:

Scroll down to the Web Service Credentials. Please take note of the Username and Shared Secret as they will be needed for the next step: Configuration in Decibel.

Setup in Decibel

The following steps will need to be carried out in order to enable the integration within Decibel.

  1. Within your account in Decibel, navigate to Settings > Integrations > Analytics > Adobe Analytics.
  2. Select “Adobe Analytics Integration Enabled”.
  3. Enter the Username and Shared Secret of the account being used to integrate from the previous step.
  4. Click Check Details to validate that the Username and Secret are correct.
  5. Having verified the Username and Secret credentials, Decibel will initiate a request to the Adobe Analytics API and retrieve a list of Report Suite’s and eVar’s.
  6. Select the desired Report Suite and eVar for the integration.
  7. If your Adobe Analytics instance has more than 50 segments, we suggest that you enable the option to Hide Segments by Default.

You will also be presented with some additional options, as outlined below.

API Version 
Decibel uses the Adobe Analytics RESTful API version 1.4 by default.

Request Type
There are several ways in which customers can populate an eVar. This is discussed in detail in the following section, Populating the eVar.

Use Shared Segments
Required, especially if using a technical user account to ensure that segments created by other users in Adobe Analytics, or that have been shared with the Report Suite, are available in Decibel.

Hide Segments by Default 
This option will hide all imported segments from Adobe Analytics in Decibel until they are enabled. This reduces the processing overhead on accounts with many existing segments in Adobe Analytics.

Find out more about showing and hiding segments.

Tracked Domains
This setting can be used if you have multiple domains under the property that you are configuring the implementation for, you can select which of these domains to enable or disable for the integration.

Enable the integration
If satisfied with all configurations. Click Save to enable the integration.

Check the status of the integration
The integration setup page will now show you the current status of the integration and the segment data being collected. Decibel fetches segment data nightly from Adobe Analytics, so upon enabling the integration, you will need to wait up to 24 hours for your segments and relevant data to come through.

Force Segment Data Fetch
You can use the Force Segment Data Fetch button to force Decibel to fetch the segment data, however, the time it takes for this to complete will depend on the total number of segments enabled and how quickly Adobe Analytics can fulfill the export requests.

Access Session Replays in Adobe Analytics

To view Decibel Session Replays from within Adobe Analytics, simply create a report that includes the Decibel Custom Variable (eVar). You will need to have the Decibel Heatmap Helper Extension installed and ensure you are logged into Decibel in another tab. Then within Adobe Analytics, all Session IDs will become links to the replays, as shown in the example below.

Further Information

Once the implementation has been setup, you can begin to use your Segments in Decibel. See below for further information regarding using Adobe Analytics segments.